Tuesday, January 26, 2010

Coke and the Olympics!

Coca-Cola Co, has announced their up coming marketing plans for the 2010 Olympic Games in Vancouver next month. Coca-Cola is the longest continuous corporate sponsor of the Olympics and they are not holding back this year. While they will run ads all over the world, they are going to focus mainly on North America and the US. The add campaign will include TV commercials, 700 million commemorative cans, and images of Olympic athletes. Coca-Cola continues to build upon its legacy of supporting active lifestyles through its relationship with inspirational athletes. The Coca-Cola “Six Pack” of athletes is featured on in-store materials and serves as Coca-Cola “Ambassadors of Active Living,” helping encourage and inspire people to lead active, balanced lives. The Coca-Cola “Six Pack” includes five-time Olympic medalist Apolo Anton Ohno (short track speed skating), Olympic silver medalist Gretchen Bleiler (snowboard), three-time Olympic medalist Angela Ruggiero (ice hockey), World Champion Evan Lysacek (figure skating) and two-time U.S. figure skating champions Keauna McLaughlin and Rockne Brubaker. You can pick up a collector’s six-pack with one of each can in stores soon.

The marketing plan will also include a presence on NBCOlympics.com and NBCOlympics mobile, with an application that plays sounds related to the Games (like air horns and cowbells) and the sounds associated with drinking a Coke (ice clinking, pouring, and -- of course -- “ahh”).

MyCokeRewards.com serves as the hub for everything Olympics Games as members can redeem points for Coca-Cola Olympic Games gear, learn about the collectible cans and the Coca-Cola “Six Pack” of athletes, and earn bonus points when U.S. athletes win medals during the Vancouver 2010 Olympic Winter Games. For Olympic Games fans on the go, Coca-Cola offers a mobile site that reflects the content found on MyCokeRewards.com, plus downloadable wallpaper of the athlete silhouettes featured on the collectible cans.

So don't say you haven't been warned. The market saturation is coming!

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