The marketing plan will also include a presence on NBCOlympics.com and NBCOlympics mobile, with an application that plays sounds related to the Games (like air horns and cowbells) and the sounds associated with drinking a Coke (ice clinking, pouring, and -- of course -- “ahh”).
MyCokeRewards.com serves as the hub for everything Olympics Games as members can redeem points for Coca-Cola Olympic Games gear, learn about the collectible cans and the Coca-Cola “Six Pack” of athletes, and earn bonus points when U.S. athletes win medals during the Vancouver 2010 Olympic Winter Games. For Olympic Games fans on the go, Coca-Cola offers a mobile site that reflects the content found on MyCokeRewards.com, plus downloadable wallpaper of the athlete silhouettes featured on the collectible cans.
So don't say you haven't been warned. The market saturation is coming!