Not only does the date look good in marketing promotions, but it also represents the last set of repeating, single-digit dates that we'll see for almost a century (until January 1, 2101), or a millennium (mark your calendars for January 1, 3001), depending on how you want to count it.
Though technically there's nothing special about the symmetrical date, some concerned with the history and meaning of numbers ascribe powerful significance to 09/09/09. For cultures in which the number nine is lucky, Sept. 9 is anticipated - while others might see the date as an ominous warning.
As the final numeral, the number nine holds special rank. It is associated with forgiveness, compassion and success on the positive side as well as arrogance and self-righteousness on the negative, according to numerologists. Maybe this is why some people love the number 9.
One last interesting fact, the day itself falls on a Wednesday and both Wednesday & September have 9 letters.