Another Wine label with heart!

Over a year ago I wrote a post about a winery that was formed with the intentions to provide excellent wines along with providing a portion of their profits to breast cancer research. That winery is Cleavage Creek Cellars and that original post was in October, 2007. There is another wine label that is based on the same concept of providing excellent wines and support for charity. A band of altruistic 20-somethings is helping wine lovers fight cancer, autism, and AIDS with Hope Wine, a label that bestows half its profits to charity. Jacob Kloberdanz (25 years old) founded the philanthropy-based label in 2006. He rallied seven friends and winemaker David Elliott, of the Sonoma Wine Company, and established the label and the wines they were going to produce. The proceeds from the sales of Chardonnay will go to the Susan G Koman Foundation for breast cancer research, profits from their Cabernet will go to ACT Today which does research on autism, the proceeds from their Merlot will go to AIDS Lifecycle and they are in the works is a Sauvignon Blanc that will benefit green causes and Zinfandel that will benefit Snowball Express, which helps families of soldiers lost since 9/11.

This company spends nothing on advertising in order to maximize their charitable contributions. The wines are all priced under $20 and can be purchased in ten states and ordered online at http://www.hopewine.com/. 50% of the sale of each bottle will be given to the designated charity. In a world where for-profit companies use minimal contributions to charities to get more press about their company, this young company is a breath of fresh air. They are actually backing up their promises and are making a difference for these charities. I haven’t yet tasted any of their wines, but I look forward to doing so soon. I applaud these young wine entrepreneurs and wish them the best of luck!

Cheers!