Thursday, October 11, 2012

Mickelson on Monday Night Football

No, Phil is not going to suit up in pads and a helmet (that would be a sight!), he is going to be attempting a shot for charity.  KPMG LLP announced this week that Mickelson will attempt a $1 million “KPMG Chip4Charity” shot at halftime of the Monday Night Football game on Oct. 15, when the San Diego Chargers host the Denver Broncos at Qualcomm Stadium.  At stake for the 100-yard shot is as much as $1 million for First Book, a non-profit organization which provides new books for children in need.  Mickelson will be located in one end zone, aiming for a target in the other end zone, which will have a green ($50,000/20,000 books) and three rings ranging from $100,000/40,000 books (outer most ring) to $1 million/400,000 books (bulls eye center ring).

KPMG’s Family for Literacy teamed with Mickelson and First Book to create KPMG’s “Blue for Books” program in March 2012.  The program encourages golf fans to purchase Mickelson’s authentic blue KPMG Tour hat at KPMG donates 100% of the net proceeds to First Book, which provides deserving children three books for each hat sold.  Mickelson’s “KPMG Chip4Charity” is a marquee component of the “Blue for Books” campaign.

“This Chip4Charity is very exciting, and has the potential to provide a significant contribution to youth literacy. We created ‘Blue for Books’ as a way for Phil’s fans to wear his hat while also supporting KPMG’s Family for Literacy (KFFL),” said John Veihmeyer, Chairman and CEO of KPMG LLP, the U.S. Audit, Tax and Advisory firm.  “We understand that the toughest roadblock to children’s literacy is access to books. KPMG and Phil share a passion for doing whatever we can to help children in need get off to a good start in life.”

Mickelson said, “My wife, Amy, and I, feel strongly that literacy and education are critical to the future success of today’s youth.  I am extremely proud to be part of the Blue for Books campaign and it’s just great to know that for every blue hat I see out in the gallery each week, three new books are in the hands of kids who need them most.”

Good luck Phil!

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